WHAT IS CONTENT MANAGEMENT?
WHAT IS CONTENT MANAGEMENT?
Content management is a collective set of rules, Logics and state of the art technologies that enables the creation, Publishing and management of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content (images, videos, audio etc) or simply as content.
WHY IS IT IMPORTANT?
Content is basic for firms when it comes to contacting customers and covers every arena from sales to merchandising and development among others.
It’s important as it,
- Entails website’s digital asserts and store documents
- Maintains websites with shared resources
- Improves collaboration between distinct business units
And yet, 42% of companies indicated they don’t have the right technology to manage their content.
Key features in a CMS/WCM solution
- Content management: How easily are you able to manage web content (including text, images, video, and audio)?
- Security: Making sure your business is secure from cyber-attacks is incredibly important. Not only do attacks interrupt the continuity of business but can cause a deep drain to your bank balance.
A recent report by McAfee suggests that up to $600 billion may have been lost in 2018 due to cybercrime.
- Device friendly: Customers frequently jump from device to device. Therefore, if one wishes to create content format for every activity it becomes practically impossible and so a CMS helps to create an automated template that is well supported to all the devices (tablet, phone, laptop).
- Commerce: A crucial integration is required to connect a personalized marketing presentation to your digital commerce systems.
- Personalization: Does it target relevant content to unique visitors based on their demographics and other factors individually based on past interaction with your brand?
- Analytics: You’ve served the content but is anyone reading. It is an urgent need to have real time traction on the content statistics and CMS helps you attain that vital visibility for performance tracking that can optimize your efforts and define ROI.
- Multilingual support: Are you translating into other languages and publishing globally via separate web pages? Can the solution support that?
- Scalability/Performance/Stability: Is the solution reliable from a fundamental technology standpoint, and will it grow with your organization’s needs?
The needs of your organization will determine the best type of content management system for your business. The initial stage in selecting the best fit is to let one know with various alternatives available. Below is a list of the major categories:
5 Steps to Choosing a CMS Platform
- Decide on Your CMS Vision: Start with a vision and an understanding of what are you trying to achieve. Start mapping out which content, data, tools, and integrations you already have – and which you will need after analysing your current status.
- Understand CMS Features: After determining your required output from your CMS implementation, start choosing a content management system that will align with this vision. Certain characteristics of a CMS can help to move your CMS project along faster and speed up the everyday tasks.
- Think About the Cost: A crucial part of any CMS project is the cost involved and can cost a hefty sum. By understanding the total fees associated with such a project means fewer unsavoury financial surprises will come your way.
- Calculate Your ROI: A CMS is an investment and therefore should guarantee you returns. So, it’s wise to first consider the amount of budget that could be justified for this project, by calculating the return on investment.
To alleviate the disconnect between experiences and to create efficiencies within the business, Bosch Power Tools and Carrefour leveraged headless CMS that would transform the organization as a whole.